6 Reasons Why Social Media is Good for Business

Plain and simple, social media is the best way to communicate with the most people at one time.  This interactive platform  allows your company to connect, support and  network with your community by becoming a part of their everyday social media network.

Serving as a powerful branding tool, social media weaves your company presence throughout the online community and allows you to inform others of "who you are and what you believe in" with each post.  Reportedly, 83% of businesses with one hundred employees or more are using social media in 2012; of course, you don't have to be a large company to amplify your professional presence...  From large to small, just about any business can benefit from the power of social media. 

Check out these six reasons social media is good for business:

Customers - Social Media gives a new meaning to the phrase, "people do business with people they like".  By encouraging your current clients to "Like" your company's social media pages opens the door to a continual customer/company line of communication.  They can introduce your company to their social media connections by posting testimonials on your company page, make comments on your posts, and like and share your updates. 

Potential Customers - These days, when people want to know about a product or service they go straight to the internet.  Social Media affects your "online presence" and in turn, how others see your company professionally.  Having an up-to-date company website and active social media pages will communicate the strengths of your company in a positive light. 

Employees - When people feel valued, they get all warm and fuzzy.  Social Media can be a great tool in boosting company morale by sharing company pictures, awards and celebrations.  After team members "Like" your company pages, employees can "Share" posts with their friends and family encouraging their connections to "Like" the page, too.  

Suppliers -  Connecting online with companies you do business with can increase company bonds on and off line.  It's a cool way to let them know you support and appreciate their services. 

Friends and Family - People who love us naturally want to support us.  Asking your friends and family to "Like" your company page expands your connection outside of family functions and special events and allows them to support and share your company with their connections online. 

Community Network - Connecting with community businesses, organizations and nonprofits through social media is a good way of building a positive professional image.  By 'liking'  your local companies and charities, you are supporting your community.

Keeping your company's social media updated requires continual maintenence.  If you'd like to know more about how your business can jump on the social media bandwagon like a pro, feel free to contact me at amyopry@opryconsulting.com. 

When you maximize your company's online presence, people take notice.

Amy O'Pry Massey
www.opryconsulting.com
Public Relations and Business Development



 

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